News Flash :
Fired Earth have fallen in love with Battersea well ahead of Valentine's Day (14th February 2014)
….see story here
22nd November 2013
Fired Earth is mapped on the WRONG EARTH
…meanwhile, FARROW & BALL almost next door have been happily and proudly located in BATTERSEA, having long ago corrected the same error made 3 years ago!!!
Fired Earth have arrived in Battersea and promptly fallen into the Clapham-trap, three years after Farrow & Ball fell into the same hole. One of our ever vigilant Battersea lovers has spotted this very quickly (see further below).
We call on Fired Earth to correct this mis-naming of Battersea's much loved and historic Northcote Road, located in South Battersea.
Its such a pity that Fired Earth didn't check the historic earth their shop was located on. Three years ago, we found Farrow & Ball had made the same error on its store locator and address….and therefore their email too. BUT, Farrow & Ball responded very quickly to put things right and are now happily on Northcote Road, BATTERSEA - the 'Before' and 'After' pictures are shown below, but first for the horror from Fired Earth's store locator page, which we have annotated to help correct their geographic mix-up:-
How this great mistake was alerted to the twittersphere today (22nd Nov):
How Farrow & Ball 'SW11tched' Back to Battersea:
BEFORE - MARCH 2010
Address: 146 Northcote Road, Clapham, London SW11 6RD
AFTER - TODAY:
Address: 146 Northcote Road, Battersea, London SW11 6RD