The SW11tch Back to Battersea Campaign writes an open letter to Google Co-Founder Larry Page asking for his help to correct a big mistake on Google Maps
Today, the campaign team embarked on one of the most challenging goals it has ever faced by writing to Larry Page, Co-Founder of Google and President of Products, and his colleague Philipp Schindler, Google's Vice President, Northern and Central Europe, asking them to correct a ghastly error on Google Maps.
Google Maps have placed "Clapham" right at the centre of Battersea and do not even feature it in Lambeth where it is actually located.
The impact of this has been seen on company store locator web programmes - searches for "Battersea" deliver no result for some businesses who are actually located there, in SW11. In addition, searches for SW11 stores or branches come up with "Clapham" designations.
We have discovered that Google's maps have been the root cause of many of the examples of companies falling into the Clapham-trap and we are therefore calling on Google to correct this and place Battersea firmly back on the map across the whole of SW11, as well as other areas of SW8, SW4 which lie inside Battersea.
The map below illustrates the problem.
We have provided Larry Page and Google with annotations on their map that show (in white boxes) where Clapham is and where Clapham Junction is. We also show the area called South Battersea known colloquially as Between the Commons. The red line shows the approximate boundary of Battersea, taken from the official map, which you will find on our website by clicking on the left margin heading: “Battersea on the map”.
We very much hope that Google can show some love for Battersea in Wandsworth Borough and bring half of it back again to Google Maps before Valentines Day on 14th February, and restore Clapham to its rightful place inside the London Borough of Lambeth.
For those who wish to see our Open Letter to Larry Page click on the Attachments link at the bottom of this news section.